Pictures increase retweets on Twitter
The study deduces that photos and images increase retweets on Twitter significantly more than text updates. Zarella's findings have revealed that tweets that contain pictures and uploaded using pic.Twitter.com links are 94% more likely to be retweeted than those without links Buy Twitter Accounts. As a result of proven fact that the photos that are embedded with pic.Twitter.com arrive directly in the Twitter stream, Twitter users simply have to go through the tweet if they wish to see images.
But there is a catch. Because you've an image on Twitter, it doesn't signify it absolutely WILL get retweeted. Not absolutely all images are considered equal. Tweeting a photo from Instagram or Facebook doesn't raise the likelihood to getting a retweet. On the contrary, in line with the study, each time a tweet comprises a connect to an Instagram picture, it's 42% less likely to be retweeted than a tweet that will not have an Instagram link. This likelihood turns to 47% where Facebook is concerned.
Earlier, Twitter users could embed Instagram photos into their tweets directly, but because December 2012, the video and photo-sharing service has changed its functionality. Now merely a link appears and when users click it, they are redirected to see it entirely on Instagram.
The positive impact of hashtags and quotation marks
Zarrella has found that after 2 characters exist in tweets they are more likely to be retweeted. These characters are hashtags and quotation marks.
When you include a number of hashtags in a tweet, its chances of being retweeted are increased by 55%. This is because of the proven fact that hashtags allow a wider audience to get into your tweets. The good Twitter practice entails the use of 3 or fewer hashtags in a tweet. Any longer would make it difficult to read.
When you include quotation marks in a tweet, its chances of being retweeted are 30% more likely than those tweets that not contain quotes. It's been found that people love to talk about quotes on Twitter.
Polite Call-to- Actions make most of the difference
On Twitter where every character counts, the words you employ as calls-to-action really really make a difference, according to Zarella. Some tips about what he found about CTA words.
Words like "please help" and "please retweet" were on the surface of the CTA list and increased retweets by over 100%.
Manners are important, not only in real life but on Twitter too! Words like "please RT" and "please" made a difference.
Words like "visit" that sound promotional made it to the bottom of the utmost effective phrases list.
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