Product Review websites abound on the internet, but they're not even close to all being equal in regards to honesty and integrity. Many product review sites seem to be unbiased in the beginning glance, but further inspection indicates their true intent: to only promote products favorably, so they can generate income via affiliate links.
Here are a few approaches to assess if a website and its owner(s) are only inside it for the cash, or if they feature honest truly neutral, consumer-oriented product critiques:
Who Runs the Site? A genuine review site will have an About/Bio/or Info page that details who owns your website (and oftentimes why they started it.) Way too many sites that claim to be 'product review' sites are really run by affiliates posing as "honest" reviewers, when in reality their sole intent would be to only recommend every product they write about.
Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity. The same as scientific studies near best buy, there's a powerful proclivity towards favorable bias of something if the reviewer didn't buy it himself. The truth that a customer pays for the product(s) him or herself speaks volumes about their impartiality and ability to remain objective during the span of the review.
Does the Website Review an Variety of Products or Only One? A website that reviews many different products is more probably be neutral and a real review site than a site where merely a single product is reviewed. Why would someone head to the trouble of building a website for only one product and then give it an adverse review? Needless to say the review will undoubtedly be positive (although at times they may throw in an adverse comment or two to provide the appearance to be impartial.)
Single-product-sites are favored by affiliate marketers because the search engines give strong weight to using keywords in the domain name (url title.) So if the merchandise being reviewed is 'Acme List Building Secrets', then utilizing a domain of Acme List Building Secrets Review will often give that site an increased position in the search engines.
Do the Reviewers Have Only Positive Items to Say about the Products They Review? A really neutral product review site will have both positive and negative reviews. If most of the reviews on a website are glowing, and every product is endorsed, then there's a great bet that the reviewer is serving his own interests instead of those of the consumer.
Does the Review Headline Utilize the Word 'Scam'? This can be a classic tactic utilized by many unscrupulous reviewers to utilize keywords in the title as well as to provide the appearance of shoring up the trust factor. An example headline might read, "Is Acme List Building Secrets a Scam?" - as it utilizes the keyword phrase in the title, as well as that phrase will mirror what people enter the search box when they've questions about a product.
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